“Nested Content:” Right-Sized Minutes

Only a handful of companies specialize in expert meeting coverage. We’re one. Another is The Conference Publishers, based in Ottawa. If you’re a long-time reader of The Editorial Advantage, you may recall a guest article written for us by their senior managers about the continued importance of face-to-face meetings in a world of teleconferencing.

Recently we received The Conference Publishers’ own e-newsletter and wanted to share their interesting new approach to meeting coverage, which they call “online nested content.”

This approach allows our clients to present content coverage online in three tiers:

  • An initial landing page that lists our story lineup by day, with links to…
  • A series of 225- to 450-word stories, with links to…
  • A collection of longer summary reports, each providing coverage of 1,000 to 2,250 words, the equivalent of two to five typescript pages.

The Conference Publishers further enhances these long reports with video and audio excerpts from the much longer recorded sessions.

Their approach reminds us of a project we did several years ago in covering a conference on the use of technology in community development. The Conference Publishers go a step further, using conference summaries as gateways to further conversation in blogs, wikis, or other online discussion forums.

Check them out. We compete, but we’re both on a mission to make meetings more productive. Capturing the gist of important presentations and discussions on the Web multiplies the return on your meeting dollar many times over. Furthermore, when you preserve key decisions for future reference, you answer for good the irritating question: “We talked about that. What did we decide?”

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One Comment

  1. Posted September 2, 2008 at 5:46 pm | Permalink

    Joshua, I’m glad you enjoyed our e-newsletter, and thank you for the coverage! The concept of tiered reporting has been generating a positive response. But we take it as high praise, indeed, when the comments come from an organization that has walked much the same path that we have.

    I really like your point about the “irritating question” that no one who organizes or attends a meeting should ever have to ask afterwards. And you’re right, of course, that it’s ultimately about ROI. As oil gets ever closer to $200/barrel and the imperative behind green meetings becomes ever stronger, every meeting will have to justify its existence by its outcomes and impact — most of which, ultimately, trace back to content and, from there, to content capture services.

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