Abridged with the author’s permission from a post on Wiep.net Link Building Blog.
I have created resource lists (lists with a few links to other high quality, relevant web pages) for multiple websites in the past, and it’s been effective in every single one of these occasions. Resource lists not only add direct value to your website, but they can also help you to attract links and traffic.
Resource lists for a better user experience
For all of you who are still afraid of their website ‘leaking PageRank’, here’s an update: Linking out is not a bad thing! Especially in informational sections of your website, links to other websites can be great additions.
Believe it or not, in most cases your website is not your visitor’s end station. And when you can give the 97.3% of visitors that do not buy something on your website a new place to go, you have made their user experience a little bit better than if you hadn’t provided those links.
Linking out also shows that you are not afraid of directing visitors to other interesting websites, and that you know your way around online, both of which can increase your brand perception, especially in niches where people aren’t used to it, but appreciate the added value.
Resource links for content ideas
Forcing yourself to create one or more resource lists also is excellent for coming up with new content ideas.
When you are visiting dozens of websites, trying to find good content, you will learn what you like, and more importantly, why. This can definitely give you more insight in why people will or will not link to specific content.
You will also find out what your industry is still missing in terms of good content. The same goes for good ideas that have been executed badly; improving those ideas is something that you owe to The Internet.
Resource lists for new links
Creating resource lists can also be a good link building tactic. First of all, it’s a great way to get noticed or to network. Linking out to someone, and perhaps sending him or her some traffic, may put yourself on that person’s radar. Especially when he or she is a blogger, as most bloggers are incurable stats junkies. Use this connection as an opening to get in touch with bloggers or webmasters you have always wanted to get links from.
You can also try to push it a little bit more. Simply letting the people you are linking to know where your resource list is can be enough sometimes.
My personal experience is that you can get an average email-to-link conversion rate of ~25% without even asking for a link. Just explain where and why you have linked to the person you’re contacting, and some will link back to your page almost instantly. Others may send you (positive) feedback, or mention that “If they ever can do something for you…”
What makes a good resource list?
I am not suggesting that you should instantly download a php directory script, or that adding 20+ resource pages with dozens of links to other websites to your site might be a good idea. After all, linking out to irrelevant, too many, bad or mediocre websites can harm your brand or reputation.
A good resource page offers extra value to your visitors, because the links on it are highly relevant to your website, and support the content of the page.
In fact, a resource list doesn’t even have to be a separate resource page. For example, you could add links to existing pages, develop an image directory, or you could try to create a dynamic blog sidebar—nearly anything is possible.
Wiep Knol is a creative link builder who lives in Eindhoven, The Netherlands.
