Author Archives: Andy Brown

Reprinted with the author’s permission from Sway Engine blog. A typical email content marketing strategy involves offering some free content product, usually access to a whitepaper or webinar. In many cases, recipients must give additional contact information such as their titles, companies, etc. Many email marketers see the request as an end in itself. As [...]

Abridged with the author’s permission from Sway Engine blog. Remember when people came to live events because they were hands-down the best places to network with peers? In fact, conferences and meetings were once the only ways to connect with peers who weren’t in your back yard. Conference marketing was a lot simpler back then. [...]

Abridged with the author’s permission from Sway Engine blog. Your booth location doesn’t matter. I repeat: It does not matter. If your company pays a premium to be closer to the entrance of a trade show floor, stop right now. You could be in the farthest back corner of the floor, and still generate traffic [...]