Author Archives: Andy Brown

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Marketing Your Conference By Giving Away Its Content

By Andy Brown
calendar icon August 9, 2010
Abridged with the author’s permission from Sway Engine blog. Remember when people came to live events because they were hands-down the best places to network with peers? In fact, conferences and meetings were once the only ways to connect with peers who weren’t in your back yard. Conference marketing was a lot simpler back then. The [...]
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Content Marketing at Trade Shows

By Andy Brown
calendar icon April 23, 2010
Abridged with the author’s permission from Sway Engine blog. Your booth location doesn’t matter. I repeat: It does not matter. If your company pays a premium to be closer to the entrance of a trade show floor, stop right now. You could be in the farthest back corner of the floor, and still generate traffic to your [...]
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