Abridged with the author’s permission from MarketingExperiments Blog. Is it possible to optimize a landing page? I could tell you a number of ways that you could improve your page: Greet the visitor with a clear headline Eliminate multiple, equally weighted objectives Reduce the number of fields you have Be more transparent about your shipping [...]
Author Archives: Adam Lapp
The Never-ending Quest for the Optimal Landing Page
June 17, 2011Posted in Marketing and promotion Leave a comment