Author Archives: Andrew Davis

As a publisher, focusing on audience development in a highly-fractured digital world can be very difficult. One successful strategy for growing your audience centers around identifying digital influencers, then interacting and even working with them. What is a digital influencer? A digital influencer is anyone who already creates and distributes content that is frequently delivered, [...]

Abridged with the author’s permission from the Tippingpoint Labs blog Many of you traditional marketers will remember the traditional media term ‘dayparting.’ For those of you who don’t, this Wikipedia article might help you get acquainted. Essentially, the practice of dayparting began in the broadcast industry as a way to define the different ‘parts’ of [...]