I just wrapped up a big project (100 interviews), and it occurred to me that managers sometimes wonder what to expect in their final report. If you get a report that begins by detailing all the project steps and how the consultant came to the findings, send it back for a rewrite. You hire a [...]
Author Archives: Ann Getman Getman Strategic Communications
Basic Marketing Lingo, Defined
November 13, 2007Professionals in all fields sprinkle marketing terms throughout their conversations without necessarily knowing exactly what they’re saying. Or they know and assume everyone else knows, too. But we don’t. So we asked Ann Getman, APR, of Getman Strategic Communications, to explain a few of the most basic terms, as marketing professionals understand them. Positioning statement [...]
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