Author Archives: Ann Getman Getman Strategic Communications

Ann Getman Getman Strategic Communications

What Market Research Should Look Like

By Ann Getman Getman Strategic Communications
calendar icon March 25, 2008
I just wrapped up a big project (100 interviews), and it occurred to me that managers sometimes wonder what to expect in their final report. If you get a report that begins by detailing all the project steps and how the consultant came to the findings, send it back for a rewrite. You hire a market research [...]
Posted in Audience research and strategic planning | Leave a comment
Ann Getman Getman Strategic Communications

Basic Marketing Lingo, Defined

By Ann Getman Getman Strategic Communications
calendar icon November 13, 2007
Professionals in all fields sprinkle marketing terms throughout their conversations without necessarily knowing exactly what they’re saying. Or they know and assume everyone else knows, too. But we don’t. So we asked Ann Getman, APR, of Getman Strategic Communications, to explain a few of the most basic terms, as marketing professionals understand them. Positioning statement or core [...]
Posted in Marketing and promotion | Leave a comment