Author Archives: Ardath Albee

Ardath Albee

Maintain Your Marketing Content

By Ardath Albee
calendar icon March 1, 2010
Reprinted with the author’s permission from her blog, Marketing Interactions. Don’t you just hate it when you get an email offering what looks like a juicy white paper only to discover after filling out the dang registration form that it’s several years old? Do you feel duped? I do. It used to be that information was scarce, [...]
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Ardath Albee

Show How You’ll Fix It When It Goes Wrong

By Ardath Albee
calendar icon January 25, 2010
Abridged with permission from her blog, Marketing Interactions. You’ve launched a lead generation program that’s done a terrific job of getting people to opt in for more of your great content. The flow of leads remains steady and your follow-on nurturing program is kicking into high gear. Things are looking really impressive until about the fifth [...]
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Ardath Albee

Audits for Better Website Engagement

By Ardath Albee
calendar icon December 7, 2009
Abridged and reprinted with permission from her blog, Marketing Interactions. B2B companies say that improving their websites is a priority for 2010. I’m not sure exactly what they’re thinking, but I do know that — before they do anything — they need to audit the website they have now in order to create a renovation plan. Some [...]
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Ardath Albee

Make Your Content Marketing Failsafe

By Ardath Albee
calendar icon October 2, 2009
Abridged and reprinted with permission from her blog, Marketing Interactions. In an effort to help you get the most out of your B2B content marketing efforts, I thought I’d shed some light on the kind of stuff that can derail your attempts to gain the attention of your prospects. Hiring an expert to develop content and then [...]
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Ardath Albee

Why Buyers Need Educational Content

By Ardath Albee
calendar icon August 17, 2009
Abridged and reprinted with permission from her blog, Marketing Interactions. When a prospective buyer tries to choose among sellers, going after a reduction in price is the easiest option on which to focus. With the commodity status of many products, differentiating by price seems the easiest way to choose when the belief is that all the [...]
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Ardath Albee

Your Newsletter of the Future, Now

By Ardath Albee
calendar icon August 2, 2009
By Ardath Albee. Abridged and reprinted with permission from her blog Marketing Interactions. Newsletters delivered via email are a staple for many B2B companies. These e-newsletters usually contain titles, descriptions, and links to several articles, perhaps an executive column, a customer spotlight, an invitation to a webinar or a white paper download, and any product or [...]
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