Author Archives: Andy Sernovitz

Abridged from the Damn! I Wish I Thought of That! newsletter. Most businesses do some sort of charitable partnership, which is great. But, unfortunately, most aren’t worth talking about and don’t get the recognition they deserve. The brilliant team at Threadless, however, has everyone excited about their Good Shirts program to help UNICEF deliver some [...]

Reprinted with the author’s permission from Damn! I Wish I Thought of That! [Note: When I write about a politician, I'm not talking about politics. I'm writing about marketing lessons.] The Obama team sends extraordinarily great email communications. Here’s one you should copy: They invite supporters to a “grassroots planning session” — which is pitched [...]

This post originally appeared on Damn! I Wish I’d Thought of That!  Reprinted with the author’s permission. After every Broadway performance of Hair the audience is invited on stage to dance the last song. The dance is filmed and posted online the same night. Audience member can tag themselves and share the video on Facebook. [...]

This post originally appeared in Andy Sernovitz’s Damn! I Wish I’d Thought of That! email newsletter. Nobody is passing along your generic advertisement. But what people will share is great content (even when it’s technically an ad). Three ways to make it happen: 1: Anything fun and goofy 2: A great story 3: An amazing [...]