Originally published in a slightly different form on MarketingExperiments Blog. Reprinted in edited form with the author’s permission. Friction is one of the greatest obstacles to your conversion process, and though most marketers currently have some idea of what Friction is, many are only seeing half the picture. When asking marketers to identify the Friction associated [...]
Author Archives: Austin McCraw
A Split Test: Which Email is More Engaging, and Why?
February 21, 2011Originally published in a slightly different form on MarketingExperiments Blog. Reprinted in edited form with the author’s permission. For this experiment, we were working with a large financial organization offering a quarterly newsletter for business leaders. In this newsletter, they would often feature a free downloadable whitepaper. Overall, this company was striving to build strong [...]
Abridged with the author’s permission from MarketingExperiments Blog. This experiment came from the research library of ThinData 1:1: a large airline with a strong online presence had the goal of improving the level of user engagement for their customer newsletters, as measured by higher click-through rates and lower unsubscribes. They wanted to test a 1:1 [...]
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