Author Archives: Barry Densa

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Use New FTC Guidelines to Increase Your Sales

Abridged with the author’s permission. For the full flavor, visit the original post on Copyblogger. If you’ve read the FTC’s new 81-page Guides Concerning the Use of Endorsements and Testimonials in Advertising you might think the FTC is a really nice bunch of guys trying to do the right thing by consumers. For the most [...]
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