Author Archives: Barbra Gago

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Creating Customer Personas to Organize Your Content

Abridged with the author’s permission from Connected Marketer. In lead nurturing campaigns, 64 percent of marketing and sales executives say they are unhappy with their nurturing program results. This is because one size does not fit all! Prospects are people, people are interested in different things, have different roles in companies, and have different ways [...]

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