Reprinted with the author’s permission from What’s Next? Blog. Tools for listening to social media range from free to tens of thousands of dollars, but more expensive isn’t always best. Here are some tools that do a really good job of helping brands track, respond, and build relationships. These tools will help you learn who’s [...]
Author Archives: B.L. Ochman
9 Ways to Monitor Your Social Media Presence
January 10, 2012Posted in Marketing and promotion Leave a comment
What You Need to Know to Make Your Corporate Blog Succeed
August 7, 2010Reprinted with the author’s permission from What’s Next blog. A client asked me recently: What if we just want to have a blog that’s just good enough to help us with search engine rankings, but won’t win any awards? No! The world doesn’t need one more plain vanilla corporate blog. The client’s question was based [...]
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Seven Reasons to Start a Blog
December 9, 2009Abridged and reprinted with permission from whatsnextblog.com. 1. Humanize your identity. Blogs are an excellent touch point for human interaction with your constituents. Nobody really cares what you say on your organization’s site these days. People listen to what their friends – the ones they’ve met and the ones they’ve made online – say about [...]