Author Archives: B.L. Ochman

BL Ochman

What You Need to Know to Make Your Corporate Blog Succeed

By B.L. Ochman
calendar icon August 7, 2010
Reprinted with the author’s permission from What’s Next blog. A client asked me recently: What if we just want to have a blog that’s just good enough to help us with search engine rankings, but won’t win any awards? No! The world doesn’t need one more plain vanilla corporate blog. The client’s question was based on several [...]
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BL Ochman

Seven Reasons to Start a Blog

By B.L. Ochman
calendar icon December 9, 2009
Abridged and reprinted with permission from whatsnextblog.com. 1. Humanize your identity. Blogs are an excellent touch point for human interaction with your constituents. Nobody really cares what you say on your organization’s site these days. People listen to what their friends – the ones they’ve met and the ones they’ve made online – say about your [...]
Posted in Technologies for publications and Web content, Writing and Editing | Leave a comment