Starbucks, in my opinion, is one of the more well-managed companies that is doing a lot of things right. I always feel welcome and believe I get value for the prices I pay for their products. (Their plain coffee is no bargain but I don’t ever drink that.) Unfortunately, they fall into the same trap [...]
Author Archives: Bob Bailey MessageBuilders.com
It’s amazing. As companies get bigger they seem to know less about what they do. A one-person, one-product company can usually tell you exactly what problem they solve, for whom, and why theirs is better. As they grow that insight is lost. Don’t believe me? Ask your colleagues what your organization does! According to Jakob [...]
Posted in Marketing and promotion Leave a comment
