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	<title>Magnificent Publications &#187; Those Pesky Customers</title>
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		<title>Those Pesky Customers</title>
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		<pubDate>Thu, 01 Jan 2009 22:38:17 +0000</pubDate>
		<dc:creator>Bob Bailey MessageBuilders.com</dc:creator>
				<category><![CDATA[Technologies for publications and Web content]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=300</guid>
		<description><![CDATA[Starbucks, in my opinion, is one of the more well-managed companies that is doing a lot of things right. I always feel welcome and believe I get value for the prices I pay for their products. (Their plain coffee is no bargain but I don&#8217;t ever drink that.) Unfortunately, they fall into the same trap [...]]]></description>
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		<title>Tell Me Again What You Do?</title>
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		<pubDate>Fri, 03 Oct 2008 19:56:24 +0000</pubDate>
		<dc:creator>Bob Bailey MessageBuilders.com</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

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		<description><![CDATA[It&#8217;s amazing. As companies get bigger they seem to know less about what they do. A one-person, one-product company can usually tell you exactly what problem they solve, for whom, and why theirs is better. As they grow that insight is lost. Don&#8217;t believe me? Ask your colleagues what your organization does! According to Jakob [...]]]></description>
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