Author Archives: Brian Massey

Abridged with the author’s permission from ClickZ. Groupon has experienced incredible growth in its short lifetime, going public on November 4, just three years after its founding. It raised $700 million and is valued at almost $17 billion at the time of this writing. Groupon wasn’t the first deals business, so what is fueling its [...]

Abridged with the author’s permission from a pair of posts on Search Engine Land  and The Conversion Scientist. Left on their own, what would these images tell you about the site they were found on? Not much. If you’re selling question-mark-shaped doll houses, orange couches or business apparel, these will work. The sites I found [...]

Abridged with the author’s permission from ClickZ. Awhile back I got an email from a local professional that I only run into occasionally. “Brian, the timing of your blog is perfect,” he began, and proceeded to make an introduction to one of his clients that needed our services. Except, I didn’t send him a blog [...]

Abridged with the author’s permission from the Content Marketing Institute. One of the easiest yet most often overlooked marketing tactics is the call to action. You might know to include calls to action in your content marketing, but where should you send people and what do you say? Landing pages: Where visitors like to land [...]