Author Archives: Britta Alexander

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Five Steps to a New Magazine

Abridged with the author’s permission from the Eat Media blog. To us, building a magazine is like building a house. Here’s how to go from vision to finished product in five (not necessarily easy) steps. Step 1. Survey the landscape Collect everything you can get your hands on about the existing magazine, the audience and [...]

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Finding a Publisher and/or Agent

We’ve written in the past about the PR value of publishing a book and about strategies for doing so. In that spirit we bring you this post from Britta Alexander, President of EAT MEDIA. The post originally appeared, in a longer form, on the EAT MEDIA blog. As a former literary agent, friends and family [...]

Posted in Management of a publications enterprise, Marketing and promotion | Leave a comment