A week ago we abridged an interview with Kristina Halvorson on the importance of content strategy. Continuing the topic, Christine Zender discusses how her company tackles the subject. Abridged with the author’s permission from The Tendo View. Content strategy has come of age. While consumers continue to embrace social media and emerging Web channels and [...]
Author Archives: Christine Zender
What Is Content Strategy—Another Take
May 27, 2010Posted in Marketing and promotion Leave a comment