Author Archives: Dan Levy

Dan Levy

What Is Content Strategy and Why Do You Need It?

Author, consultant, and speaker Kristina Halvorson is the Web’s most passionate content strategy evangelist. Dan Levy interviewed her for Sparksheet about magazine websites, corporate blogs and her “love-hate relationship” with content marketing. Abridged with his permission. Read the rest of the interview here. Halvorson is the CEO of Brain Traffic and author of Content Strategy for [...]
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