Author, consultant, and speaker Kristina Halvorson is the Web’s most passionate content strategy evangelist. Dan Levy interviewed her for Sparksheet about magazine websites, corporate blogs and her “love-hate relationship” with content marketing. Abridged with his permission. Read the rest of the interview here. Halvorson is the CEO of Brain Traffic and author of Content Strategy [...]
Author Archives: Dan Levy
What Is Content Strategy and Why Do You Need It?
May 17, 2010Posted in Marketing and promotion 1 Comment