Author Archives: David Howells

Slightly abridged with the author’s permission from the Vertical Leap blog. Content marketing has had many titles bestowed upon it. “It’s revolutionizing online marketing”… “It’s altering the craft of news writing”… “It’s changing the face of sales.” The last of these, (the affect it has had on sales), however, has come as something of a [...]

Reprinted with the author’s permission from the Vertical Leap blog. Internet “users are selfish, lazy, and ruthless.” Ouch. But, of course, it’s true. Internet users are indeed “selfish, lazy, and ruthless” {http://www.useit.com/alertbox/20030630.html} and are extremely disinclined to read all the way through a piece of copy. Even you. Yes, you. This bit, of course, is [...]