Author Archives: David Meerman Scott

David Meerman Scott published his book Newsjacking a few months ago, about various ways to use real-time news to generate coverage for your business. We thought this recent post on WebInkNow was a great example. Reprinted with permission. Here’s a new book you can get on your Kindle: Linsanity: The Improbable Rise of Jeremy Lin [...]

Reprinted with the author’s permission from WebInkNow. Business-to-business marketers fall into two camps. There are the people who believe in email registrations for things like white papers to drive leads. This group believes that with a gate, value comes from capturing an email address of each person downloading the content because they become sales leads. [...]

Reprinted with the author’s permission from Web Ink Now. I’m hearing much more these days about content marketing—something I’ve talked about for nearly a decade. It’s kinda cool that something that I was once a lone voice in the wilderness talking about has gotten such buzz. I wrote a book published by CyberAge Books in [...]

This post originally appeared on Web Ink Now. Reprinted with the author’s permission. Prior to embarking on a speaking and writing career, I was VP marketing and PR for several public companies. Boy oh boy have I done my share of pitching. So I know what it is like when you have something interesting that [...]

Abridged and reprinted from his blog Web Ink Now with the author’s permission. David Meerman Scott is pleased to announce a partnership with Dow Jones and HubSpot to leverage and focus on innovative solutions for new and improved, next generation, cost effective, world class, high performance, value added outcomes. Does the sentence above suck or [...]