Author Archives: Daniel Burstein

Abridged with the author’s permission from the MarketingExperiments Blog. According to Jeff Rice’s just released 2012 Email Marketing Benchmark Report, only 15 percent of marketers routinely define their question, objective, and key metric when running a marketing test. Why bother taking the time to set up a test if you don’t know what you’re looking [...]

Slightly abridged with the author’s permission from MarketingExperiments Blog. The 2010 Nobel Prize in Economics was awarded to Peter Diamond, Dale Mortensen, and Christopher Pissarides for their research trying to explain why unemployment remains so high in the U.S. and other advanced economies. More specifically, they won for their analysis of markets with search frictions—any [...]

Abridged with the author’s permission from MarketingExperiments Blog. At our strategic partner Eloqua, CMO Brian Kardon recently created a new role at the company—director of content marketing—and filled it with an old face—Joe Chernov. Joe was the global director of communications and social media at Eloqua—where he was responsible for analyst relations, press relations, and [...]

Abridged with the author’s permission from a post on the MarketingExperiments blog. How well do you know your audience? For Americans at least, sometimes I worry we have a view of the world similar to Saul Steinberg’s famous cover for The New Yorker. But let’s not forget that this is the World Wide Web. Your [...]