Author Archives: Drew McLellan

A month ago we wrote about our perspective on Google+ . Recently we saw Drew McLellan arguing exactly the opposite point of view on his blog, Drew’s Marketing Minute, so we bring that to you too, so you can make up your own minds. Reprinted with permission. When Google+ emerged last summer, people’s reactions were [...]

This was originally two separate posts on Drew’s Marketing Minute. Reprinted with permission. Did you get that? One out of eight minutes online is spent on Facebook. With statistics like these (thanks to HubSpot for the number), every business owner and marketing director should be figuring out how to reach the Facebook crowd. I’ve heard [...]

Reprinted with the author’s permission from Drew’s Marketing Minute. The smart phone is literally changing our world, bit by bit.  It’s changing how we accomplish everyday tasks, how we get our work done and how we communicate with/to the world. Let me give you an example. Fact:  Mobile devices have replaced cameras for 44% of [...]

Reprinted with the author’s permission from Drew’s Marketing Minute. BackTweets.com This handy tool tracks any and all tweets that drive back to your blog, whether they mention you, your blog’s name or even your URL.  That’s right — if they use a shortened URL, you’ll still get the info. I’ve subscribed by e-mail (it was [...]

Reprinted with the author’s permission from Drew’s Marketing Minute. If you look at most marketing copy it’s about the “thing”—whatever is being sold. We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it’s no wonder. When you focus [...]

Reprinted with the author’s permission from Business Record Iowa Biz. Loyalty programs are the rage right now. As companies fight to get as much of our disposable income as possible, they are wise to create incentives that reward and encourage repeat business. But most of them are missing a key ingredient. They don’t let their [...]

Reprinted with the author’s permission from Drew’s Marketing Minute. At a recent industry event, the National Pork Producers announced that they would be stepping away from their iconic tagline of almost 25 years…the other white meat. The association’s VP of marketing explained that the tagline wasn’t driving sales and that people seem to have forgotten [...]

Abridged and reprinted from his blog The Marketing Minute with the author’s permission. Every day, electronic hucksters offer us investment opportunities, Nigerian fortunes to be shared, Canadian pharmaceuticals, and enhancements of every variety. Annoying?  You bet.  Expensive?  Just ask any of the major corporations who have spent millions to build firewalls.  But let’s remember one [...]