Reprinted with the author’s permission from the Point to Point blog. You haven’t read this before. At least I hope not. In the wake of the New York Times’ announcement about their paywall, it would have been really easy to jump on the bandwagon to blast the Times for a variety of reasons. Better yet, [...]
Author Archives: Dominic Litten
Why Not to be a “Content Marketer”
November 10, 2010Abridged with the author’s permission from the Point to Point blog. It appears a large number of marketers have stumbled upon and are trying to capitalize on the idea of content marketing, the art of developing and promoting relevant content. And as ninjas are prone to do, they’ve been using this groundswell of momentum to [...]
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