Author Archives: Doug Kessler

Doug Kessler

Eleven Ways to Cross-Promote Your Content

By Doug Kessler
calendar icon August 16, 2010
Abridged with the author’s permission from a two-part post on B2Bbloggers and Velocity B2B Marketing Blog. Cross-promotion is simply the art of using one goodie to sell another. Amazon is a pro at it but we B2B marketers are nowhere near as good at is as we should be. Done right, cross-promotion is the low-cost, low-effort [...]
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Doug Kessler

Don’t Let Marketing Plaque Build Up

By Doug Kessler
calendar icon May 14, 2010
Reprinted with the author’s permission from the Velocity B2B Blog. In B2B as in life, there’s a whole genre of pains-in-the-arse that nobody ever talks about: things that are really annoying but not quite annoying enough to actually force you to do anything about. This class of arse-pain needs a name. I hereby suggest ‘Plaque’. Plaque clogs [...]
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