Reprinted from The Fast Growth Blog with the author’s permission. Now that this year’s round of holiday rituals is past, it’s worth stopping for a moment to remind everyone that empty ritual is meaningless. The last thing I want to be perceived as is “Grinch-like,” but I can’t help but remark on all of the [...]
Author Archives: Douglas Davidoff
Is Your Brochure Killing Profits?
June 9, 2009Founder & CEO, the Imagine companies Abridged and reprinted from The Fast Growth Blog with the author’s permission. I hear it all the time: “I just need a brochure that explains what we do better,” or “If we could just create a piece that gets people to see how we’re different.” While I’m not (necessarily) [...]