Author Archives: David Reich
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Social Media Presence Is No Magic Bullet
March 22, 2010
This post originally appeared on my 2 cents. Reprinted with the author’s permission.
A recent Wall Street Journal story discusses how entrepreneurs are questioning the value of social media.
We hear stories of “overnight success” thanks to the internet and social media, and there’s the natural temptation to jump right in. If a small retailer of folding [...]
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It Lives! Reviving the Press Release.
November 23, 2009
Abridged with the author’s permission from a post on my 2 cents.
A research brief from MediaPost this week brings up, yet again, the issue of the press release — is it a dying dinosaur? Nearly half — 49% — of the professional communicators polled said releases are “as useful as ever.”
I’ve [...]
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