This post originally appeared on my 2 cents. Reprinted with the author’s permission. The New York Times recently reported on a Pew Research study that finds blogging has declined by half among teens. But the Times’ headline, “Blogs Wane as the Young Drift to Sites Like Twitter,” can be misinterpreted. I don’t think blogging is [...]
Author Archives: David Reich
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Twitter and Facebook Have Not Replaced Blogs—In Marketing
March 18, 2011Posted in Marketing and promotion Leave a comment
Stop Playing Hide and Seek with Your Contact Info
August 19, 2010This post originally appeared on my 2 cents. Reprinted with the author’s permission. I don’t understand why so many organizations and individuals who are online make it so difficult to contact them. My blog is clearly marked with how to contact me. Right in the left column are my email address, street address and phone [...]
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Social Media Presence Is No Magic Bullet
March 22, 2010This post originally appeared on my 2 cents. Reprinted with the author’s permission. A recent Wall Street Journal story discusses how entrepreneurs are questioning the value of social media. We hear stories of “overnight success” thanks to the internet and social media, and there’s the natural temptation to jump right in. If a small retailer [...]
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It Lives! Reviving the Press Release.
November 23, 2009Abridged with the author’s permission from a post on my 2 cents. A research brief from MediaPost this week brings up, yet again, the issue of the press release — is it a dying dinosaur? Nearly half — 49% — of the professional communicators polled said releases are “as useful as ever.” I’ve said it [...]