Author Archives: Dean Rieck

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Tips for Writing Better Guarantees, Guaranteed

By Dean Rieck
calendar icon June 18, 2010
Abridged with the author’s permission from Pro Copy Tips. Every copywriter should know how to write a guarantee. It’s a powerful marketing tool that will almost certainly create more profit than will be lost through the few people who take advantage of it. A solid guarantee provides tangible proof that a business is reputable and helps lower [...]
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drieck

Design Concepts for Copywriters

By Dean Rieck
calendar icon January 28, 2010
Abridged with the author’s permission from Pro Copy Tips. A lot of copywriters think that “copy is king.” And that’s true. Sort of. It’s true if you mean that the message is what matters. And it’s true that, as a copywriter, you are the one primarily responsible for writing the words that deliver that message. But you’re [...]
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