Author Archives: Dean Rieck

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Design Concepts for Copywriters

By Dean Rieck
calendar icon January 28, 2010
Abridged with the author’s permission from Pro Copy Tips. A lot of copywriters think that “copy is king.” And that’s true. Sort of. It’s true if you mean that the message is what matters. And it’s true that, as a copywriter, you are the one primarily responsible for writing the words that deliver that message. But you’re [...]
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