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	<title>Magnificent Publications &#187; Tips for Writing Better Guarantees, Guaranteed</title>
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		<title>Tips for Writing Better Guarantees, Guaranteed</title>
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		<pubDate>Fri, 18 Jun 2010 16:24:45 +0000</pubDate>
		<dc:creator>Dean Rieck</dc:creator>
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		<description><![CDATA[Abridged with the author’s permission from Pro Copy Tips. Every copywriter should know how to write a guarantee. It’s a powerful marketing tool that will almost certainly create more profit than will be lost through the few people who take advantage of it. A solid guarantee provides tangible proof that a business is reputable and [...]]]></description>
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		<title>Design Concepts for Copywriters</title>
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		<pubDate>Thu, 28 Jan 2010 14:00:58 +0000</pubDate>
		<dc:creator>Dean Rieck</dc:creator>
				<category><![CDATA[Design]]></category>

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		<description><![CDATA[Abridged with the author’s permission from Pro Copy Tips. A lot of copywriters think that “copy is king.” And that’s true. Sort of. It’s true if you mean that the message is what matters. And it’s true that, as a copywriter, you are the one primarily responsible for writing the words that deliver that message. [...]]]></description>
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