Abridged from a post on The Tendo View with the author’s permission. Relationship marketing done well should build brand affinity. The goal is to facilitate both word-of-mouth evangelism and a propensity for repurchase. Take the Smart car, for example. Just minutes after the U.S. launch of the Smart car was announced on automotive blogs, my [...]
Author Archives: David Vespremi
Cultivate Customer Relationships with a Steady Stream of Information
February 24, 2010Posted in Marketing and promotion 1 Comment