Author Archives: Daniel Volin

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Marketers, Listen Up: The FTC May Be on Your Case

New FTC guidelines regarding endorsements and testimonials are now in effect, and if you do any marketing on the Internet, you need to be up to date. The full guidelines can be found here along the right sidebar, but we’ve summarized some of the more Internet-pertinent points below. 1: Advertisements that feature a consumer and [...]

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