Abridged with the author’s permission from the ACS Creative blog. Readability is one of the most important characteristics of great blog copy. It’s the quality that makes the information you provide in your business blog easy—or hard—for others to read and understand. Putting Your Blog Copy to the Test One of the easiest ways to [...]
Author Archives: Ed Ruff
A Strategy for Your Web Site Redesign
March 11, 2011Reprinted with the author’s permission from ACS Creative Blog. Unwieldy, disorderly, unrestrained, unruly, out of hand … beyond control. Are these the words that you—or worse yet, your customers—use to describe your Web site? Never fear! Help is on the way in the form of a Web site redesign. With some careful planning and execution, [...]
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