Abridged with the author’s permission from his blog. “Our customers don’t pay attention to content, so why should we pay for someone to create it for our business?” Believe it or not, I heard this statement a few weeks ago from a company I interviewed. They didn’t believe content was worth focusing on as an [...]
Author Archives: George Passwater
Three Ways Content Marketing Benefits Your Business
January 20, 2012Posted in Marketing and promotion Leave a comment
Mine Your Web Analytics for Content Ideas
June 24, 2011Abridged with the author’s permission from the Success Works blog With so many ways to find ideas for effective content marketing, we often forget to check the hard data. Sure, we look at it to see how many visitors we get or how many widgets we sell, but many overlook the goldmine of content ideas [...]
Posted in Marketing and promotion Leave a comment