Reprinted with the author’s permission from Think Tank. 2009 was not a banner year for the media industry, but there were a few bright spots. Social media was a major story and became a key player almost overnight. There is not a marketer alive who is not thinking about social media in some manner for [...]
Author Archives: Gordon Plutsky
Quit Trying To Sell Ads; Sell Custom Content Instead
November 9, 2009Abridged with the author’s permission from a post on Think Tank. The most valuable assets a media brand has are its audience file and the relationship readers have with that brand. Think creatively about your database not as a mass market, but as a collection of niche audiences. Are there advertisers who would pay a [...]
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