Author Archives: Heidi Cohen

Abridged with the author’s permission from HeidiCohen.com. There’s a big disconnect between what consumers want and what marketers think they want. It’s as if marketers aren’t living in the real world and never buy anything for their own consumption. Recent IBM research underscores the differences in terms of consumers’ reasons for engaging with businesses and [...]

Reprinted with the author’s permission from Heidi Cohen’s blog. First Lady Michelle Obama isn’t the only one campaigning against sugary content. As a marketer, your content must provide your target market with solid information—not just empty calories of marketing-speak. To cut the fat from your content marketing, here are five tips to help you supply [...]