Author Archives: Henry Stimpson APR

Give journalists a fresh story idea every month. Provide reporters with brief nuggets that pinpoint key trends or issues. Make them timely and succinct, and never let a whiff of self-promotion creep in. Email story ideas to a well-tended list of journalists. Monitor the media. Reporters are always looking for stories and sources. To find [...]

1.  Cultivate relationships with journalists Get to know reporters, editors, and bloggers who cover your field, learn what they’re interested in, and stay in touch. Listen—don’t always pitch your story. Be friendly and helpful. 2.  Publish expert articles Business and nonprofit publications—print and online—are always looking for contributed articles. Writing and publishing bylined articles is [...]

Writing articles for magazines, newspapers, and Websites is one of the best ways you can promote your mission, services, or products in a B2B context. Articles highlight you and your organization as experts and thoughtleaders. Here’s how to get published. Know what the editor is looking for. Scan a few recent issues of the publication [...]

“Thoughtleading” is a key part of a sound business-development strategy. Positioning yourself and your firm as leading-edge thinkers involves publishing articles and perhaps books, speaking regularly to professional groups and getting yourself noticed by the media. While thoughtleading is especially crucial for professional service providers, any organization offering a product or service less generic than [...]

Press releases, also called news releases, are the workhorses of public relations. Editors, however, receive buckets of them every day and use only a small percentage. How can you make sure that your release has the best odds of getting used? Make it a real news story. The news media won’t run advertisements lightly disguised [...]