Author Archives: Harry Hoover

Reprinted with the author’s permission from THINKing. The young lady pictured above is skeptical, and rightly so. So many blogs are posting content that doesn’t really relate to her. Will your blog be any different? She thinks not. I’ve been taking a look over the last couple of weeks at developing compelling blog content. Today [...]

This post originally appeared on THINKing. Reprinted with the author’s permission. To assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble. I am not saying that you should discount customer input. However, asking customers what they want is a marketing question [...]

This post originally appeared on THINKing. Reprinted with the author’s permission. Do you believe there is a marketing magic bullet? A lot of people do. Hundreds of “consultants” make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing’s magic bullet—that one simple thing you can do to fill up [...]

This post originally appeared on THINKing. Reprinted with the author’s permission. Well, here’s a big surprise: small businesses which spend more during a downturn actually do better financially. Marketing professionals have been giving this advice to businesses of all sizes since the first recession. But too many business leaders make marketing their first, instead of [...]