Author Archives: Harry Hoover
Your Customers Don’t Know What They Want
April 9, 2010
This post originally appeared on THINKing. Reprinted with the author’s permission.
To assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble.
I am not saying that you should discount customer input. However, asking customers what they want is a marketing question and requires [...]
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Free Consultancy Advice: The Magic Bullet
January 20, 2010
This post originally appeared on THINKing. Reprinted with the author’s permission.
Do you believe there is a marketing magic bullet? A lot of people do.
Hundreds of “consultants” make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing’s magic bullet—that one simple thing you can do to fill up your register [...]
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Don’t Stop Marketing in a Recession
November 16, 2009
This post originally appeared on THINKing. Reprinted with the author’s permission.
Well, here’s a big surprise: small businesses which spend more during a downturn actually do better financially. Marketing professionals have been giving this advice to businesses of all sizes since the first recession. But too many business leaders make marketing their first, instead of their [...]
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What’s In It for Me?