Author Archives: Harry Hoover

hhoover

Free Consultancy Advice: The Magic Bullet

By Harry Hoover
calendar icon January 20, 2010
This post originally appeared on THINKing. Reprinted with the author’s permission. Do you believe there is a marketing magic bullet? A lot of people do. Hundreds of “consultants” make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing’s magic bullet—that one simple thing you can do to fill up your register [...]
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hhoover

Don’t Stop Marketing in a Recession

By Harry Hoover
calendar icon November 16, 2009
This post originally appeared on THINKing. Reprinted with the author’s permission. Well, here’s a big surprise: small businesses which spend more during a downturn actually do better financially. Marketing professionals have been giving this advice to businesses of all sizes since the first recession. But too many business leaders make marketing their first, instead of their [...]
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