Author Archives: Howard Rauch

Howard Rauch

B2B E-News Must Achieve Higher Quality Standard

By Howard Rauch
calendar icon July 15, 2009
The writer received a Lifetime Achievement Award from the American Society of Business Publications Editors (ASBPE). The following is based on an original post updated by the author for “The Editorial Advantage.” For many B2B websites, e-news content has yet to reach a suitable quality level.  Maybe the heavy workload placed on editors to deliver [...]
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Howard Rauch

Is Editorial Productivity Measurable? Yes

By Howard Rauch
calendar icon April 27, 2009
The writer, who received a Lifetime Achievement Award from the American Society of Business Publications Editors (ASBPE), contributes frequently to the ASBPE blog on techniques for improving editorial quality. This post is abridged with his permission. Given the staff cutbacks that face almost every type of publications enterprise, it has become more important than ever for [...]
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