Author Archives: Ian Lurie
Be a Smart Consumer of Internet Marketing Services
January 6, 2010
At MagPub we see this problem all the time: a company hires us because they want to change their current Website, but the way their last contractors set things up makes change more difficult than it should be. Ian Lurie had too much good advice on how to avoid these headaches for us to include [...]
10 Surefire Ways To Burn Money
September 30, 2009
Reprinted from his blog Conversation Marketing with the author’s permission.
Hire one contractor to design your site, then send the development work to an offshore company. Guaranteed to produce a Frankenstein monster every time.
Make your IT/development team build the entire site, with little or no input from the sales, marketing, or fulfillment teams. You’ll spend at [...]
Anti-Social Media
March 26, 2009
Are social media like Facebook, Twitter and LinkedIn causing a revolution in business development? At his blog conversation marketing, internet marketer Ian Lurie waded in to the discussion with a provocative post that caused, in the author’s words, a bit of a kerfuffle. Excerpted with permission.
Before we all get swept up in the hype around [...]
There Are No Good Internet Marketing “Systems”