Author Archives: Ian Lurie

Ian Lurie

There Are No Good Internet Marketing “Systems”

Abridged with the author’s permission from Conversation Marketing. All internet marketing systems fail. Choke. Bite the big one. Every last one. They fail because they attempt to invent and impose a new system from the top down. If you want to succeed, you need to build a strategy around behavior that’s been observed and clarified. The big lie [...]
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Ian Lurie

Be a Smart Consumer of Internet Marketing Services

At MagPub we see this problem all the time: a company hires us because they want to change their current Website, but the way their last contractors set things up makes change more difficult than it should be. Ian Lurie had too much good advice on how to avoid these headaches for us to include [...]
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Ian Lurie

10 Surefire Ways To Burn Money

Reprinted from his blog Conversation Marketing with the author’s permission. Hire one contractor to design your site, then send the development work to an offshore company. Guaranteed to produce a Frankenstein monster every time. Make your IT/development team build the entire site, with little or no input from the sales, marketing, or fulfillment teams. You’ll spend at [...]
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Ian Lurie

Anti-Social Media

Are social media like Facebook, Twitter and LinkedIn causing a revolution in business development? At his blog conversation marketing, internet marketer Ian Lurie waded in to the discussion with a provocative post that caused, in the author’s words, a bit of a kerfuffle. Excerpted with permission. Before we all get swept up in the hype around [...]
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