Reprinted with the author’s permission from Conversation Marketing The best way to drive a client crazy? Talk a lot, but tell them nothing. The SEO industry has a lot of people who are really, really good at that. I’ve seen some true artists: Men and women who can speak or write thousands of words without [...]
Author Archives: Ian Lurie
Hyperspecialists Go Extinct
April 18, 2011Abridged with the author’s permission from Conversation Marketing. A few years ago, a guy who reeked of cigarette smoke handed me a smudged business card. He handed it to me right after telling me I was ‘not bad at SEO’ but that ‘any time I need expert help’ I can ‘give him a ring’. His [...]
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The Dungeons & Dragons Marketing Plan
February 7, 2011Abridged with the author’s permission from Conversation Marketing. In case you don’t know what Dungeons and Dragons is: Basically, you get some dice, some paper and pencil, a rulebook and a few friends, and you run around in an imaginary world, smiting and pillaging. I’ve played this game for 31 years. I’d love to tell [...]
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12 Ways to Check Your Internet Marketing Plan
September 10, 2010Reprinted with the author’s permission from Conversation Marketing. I’ve heard it sooo many times: “But I didn’t know!!!!” That comes shrieking forth shortly after this chain of events: CEO hires a Guru to develop their web marketing plan. Guru comes in, collects check and nods sagely while saying stuff “Engage your audience.” Guru writes down [...]
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There Are No Good Internet Marketing “Systems”
May 3, 2010Abridged with the author’s permission from Conversation Marketing. All internet marketing systems fail. Choke. Bite the big one. Every last one. They fail because they attempt to invent and impose a new system from the top down. If you want to succeed, you need to build a strategy around behavior that’s been observed and clarified. [...]
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Be a Smart Consumer of Internet Marketing Services
January 6, 2010At MagPub we see this problem all the time: a company hires us because they want to change their current Website, but the way their last contractors set things up makes change more difficult than it should be. Ian Lurie had too much good advice on how to avoid these headaches for us to include [...]
10 Surefire Ways To Burn Money
September 30, 2009Reprinted from his blog Conversation Marketing with the author’s permission. Hire one contractor to design your site, then send the development work to an offshore company. Guaranteed to produce a Frankenstein monster every time. Make your IT/development team build the entire site, with little or no input from the sales, marketing, or fulfillment teams. You’ll [...]
Anti-Social Media
March 26, 2009Are social media like Facebook, Twitter and LinkedIn causing a revolution in business development? At his blog conversation marketing, internet marketer Ian Lurie waded in to the discussion with a provocative post that caused, in the author’s words, a bit of a kerfuffle. Excerpted with permission. Before we all get swept up in the hype [...]