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	<title>Magnificent Publications &#187; Write Clear, Actionable Recommendations  </title>
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		<title>Write Clear, Actionable Recommendations</title>
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		<pubDate>Mon, 01 Aug 2011 14:56:36 +0000</pubDate>
		<dc:creator>Ian Lurie</dc:creator>
				<category><![CDATA[Management of a publications enterprise]]></category>
		<category><![CDATA[Marketing and promotion]]></category>

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		<description><![CDATA[Reprinted with the author’s permission from Conversation Marketing The best way to drive a client crazy? Talk a lot, but tell them nothing. The SEO industry has a lot of people who are really, really good at that. I’ve seen some true artists: Men and women who can speak or write thousands of words without [...]]]></description>
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		<title>Hyperspecialists Go Extinct</title>
		<link>http://magpub.com/hyperspecialists-go-extinct/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=hyperspecialists-go-extinct</link>
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		<pubDate>Mon, 18 Apr 2011 14:00:26 +0000</pubDate>
		<dc:creator>Ian Lurie</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1505</guid>
		<description><![CDATA[Abridged with the author’s permission from Conversation Marketing. A few years ago, a guy who reeked of cigarette smoke handed me a smudged business card. He handed it to me right after telling me I was ‘not bad at SEO’ but that ‘any time I need expert help’ I can ‘give him a ring’. His [...]]]></description>
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		<title>The Dungeons &amp; Dragons Marketing Plan</title>
		<link>http://magpub.com/the-dungeons-dragons-marketing-plan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-dungeons-dragons-marketing-plan</link>
		<comments>http://magpub.com/the-dungeons-dragons-marketing-plan/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 13:17:32 +0000</pubDate>
		<dc:creator>Ian Lurie</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1429</guid>
		<description><![CDATA[Abridged with the author’s permission from Conversation Marketing. In case you don’t know what Dungeons and Dragons is: Basically, you get some dice, some paper and pencil, a rulebook and a few friends, and you run around in an imaginary world, smiting and pillaging. I’ve played this game for 31 years. I’d love to tell [...]]]></description>
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		<title>12 Ways to Check Your Internet Marketing Plan</title>
		<link>http://magpub.com/12-ways-to-check-your-internet-marketing-plan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=12-ways-to-check-your-internet-marketing-plan</link>
		<comments>http://magpub.com/12-ways-to-check-your-internet-marketing-plan/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 14:00:18 +0000</pubDate>
		<dc:creator>Ian Lurie</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1260</guid>
		<description><![CDATA[Reprinted with the author’s permission from Conversation Marketing. I’ve heard it sooo many times: “But I didn’t know!!!!” That comes shrieking forth shortly after this chain of events: CEO hires a Guru to develop their web marketing plan. Guru comes in, collects check and nods sagely while saying stuff “Engage your audience.” Guru writes down [...]]]></description>
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		<title>There Are No Good Internet Marketing “Systems”</title>
		<link>http://magpub.com/there-are-no-good-internet-marketing-%e2%80%9csystems%e2%80%9d/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=there-are-no-good-internet-marketing-%25e2%2580%259csystems%25e2%2580%259d</link>
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		<pubDate>Mon, 03 May 2010 17:36:42 +0000</pubDate>
		<dc:creator>Ian Lurie</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1122</guid>
		<description><![CDATA[Abridged with the author’s permission from Conversation Marketing. All internet marketing systems fail. Choke. Bite the big one. Every last one. They fail because they attempt to invent and impose a new system from the top down. If you want to succeed, you need to build a strategy around behavior that’s been observed and clarified. [...]]]></description>
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		<title>Be a Smart Consumer of Internet Marketing Services</title>
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		<comments>http://magpub.com/be-a-smart-consumer-of-internet-marketing-services/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 20:46:58 +0000</pubDate>
		<dc:creator>Ian Lurie</dc:creator>
				<category><![CDATA[Management of a publications enterprise]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=972</guid>
		<description><![CDATA[At MagPub we see this problem all the time: a company hires us because they want to change their current Website, but the way their last contractors set things up makes change more difficult than it should be. Ian Lurie had too much good advice on how to avoid these headaches for us to include [...]]]></description>
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		<title>10 Surefire Ways To Burn Money</title>
		<link>http://magpub.com/10-surefire-ways-to-burn-money/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=10-surefire-ways-to-burn-money</link>
		<comments>http://magpub.com/10-surefire-ways-to-burn-money/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 14:00:09 +0000</pubDate>
		<dc:creator>Ian Lurie</dc:creator>
				<category><![CDATA[Management of a publications enterprise]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=792</guid>
		<description><![CDATA[Reprinted from his blog Conversation Marketing with the author’s permission. Hire one contractor to design your site, then send the development work to an offshore company. Guaranteed to produce a Frankenstein monster every time. Make your IT/development team build the entire site, with little or no input from the sales, marketing, or fulfillment teams. You’ll [...]]]></description>
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		<title>Anti-Social Media</title>
		<link>http://magpub.com/anti-social-media/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=anti-social-media</link>
		<comments>http://magpub.com/anti-social-media/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 18:48:11 +0000</pubDate>
		<dc:creator>Ian Lurie</dc:creator>
				<category><![CDATA[Industry trends]]></category>
		<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=352</guid>
		<description><![CDATA[Are social media like Facebook, Twitter and LinkedIn causing a revolution in business development? At his blog conversation marketing, internet marketer Ian Lurie waded in to the discussion with a provocative post that caused, in the author&#8217;s words, a bit of a kerfuffle. Excerpted with permission. Before we all get swept up in the hype [...]]]></description>
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