This two-part post originally ran as one on the Tippingpoint Labs blog. Read part 1 here. Reprinted with the author’s permission. The spirit behind Food Thinkers is to create a blog where like-minded “foodies” (food writers, bloggers, chefs, and food lovers of all kinds) contribute recipes and share ideas and insight about all things food [...]
Author Archives: Jim Cosco
A Content Calendar Case Study
February 11, 2010This two-part post originally ran as one on the Tippingpoint Labs blog. Reprinted with the author’s permission. Rule #1 for a successful content strategy — you have to update your content on a regular basis, preferably every day. Most organizations think that adding frequently updated content to their website is next to impossible with their [...]
Learn What Makes a Story Good
June 15, 2009Chief Content Officer and Founder, Tippingpoint Labs. Abridged and reprinted with the author’s permission. The art of storytelling has been around since the dawn of humankind for good reason – people love to be engaged and entertained. The essence of good content often falls back on a good story. You can tell a good story [...]