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	<title>Magnificent Publications &#187; One Word, 15,000 Pictures</title>
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	<description>For the Knowledgeable Reader</description>
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		<title>One Word, 15,000 Pictures</title>
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		<pubDate>Thu, 19 Feb 2009 15:18:05 +0000</pubDate>
		<dc:creator>Jason Warshof Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=315</guid>
		<description><![CDATA[Our friends at junta42.com do more than match us up with prospective clients. In their recent webinar, they taught us a new parlor game with a useful business message. To play, go to iStock, one of many online sources for royalty-free stock images, and type “bacon” into the search bar. Guess how many images you’ll [...]]]></description>
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		<title>Wiki Exits the Stone Age</title>
		<link>http://magpub.com/wiki-exits-the-stone-age/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=wiki-exits-the-stone-age</link>
		<comments>http://magpub.com/wiki-exits-the-stone-age/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 14:00:03 +0000</pubDate>
		<dc:creator>Jason Warshof Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Technologies for publications and Web content]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=311</guid>
		<description><![CDATA[About a year ago, the Capital PC Users Group conducted a very good presentation on wikis—namely, the do-it-yourself, non-hosted type.  We tried them, we gritted our teeth, we tried them again. Now, in a flash, that era appears to be over.  Can it be? For almost a year, we’ve been using free wiki software to [...]]]></description>
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		<title>What Do Your Readers Really Want?</title>
		<link>http://magpub.com/what-do-your-readers-really-want/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-do-your-readers-really-want</link>
		<comments>http://magpub.com/what-do-your-readers-really-want/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 13:23:21 +0000</pubDate>
		<dc:creator>Jason Warshof Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Industry trends]]></category>
		<category><![CDATA[Management of a publications enterprise]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=291</guid>
		<description><![CDATA[What better time to introduce a new product or service than when people really care about value? Like now, for instance. This is the point that Andrew Razeghi makes in his article “Innovating Through Recession.&#8221; Razeghi, who teaches at the Kellogg School of Management at Northwestern, asserts that innovations are not only more necessary and [...]]]></description>
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		<title>Things to Know Before You Create a Wiki</title>
		<link>http://magpub.com/things-to-know-before-you-create-a-wiki/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=things-to-know-before-you-create-a-wiki</link>
		<comments>http://magpub.com/things-to-know-before-you-create-a-wiki/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 20:57:42 +0000</pubDate>
		<dc:creator>Jason Warshof Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Technologies for publications and Web content]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=196</guid>
		<description><![CDATA[If you want to store and organize a large quantity of information for multiple users, like the components of a draft policy guide, a great low-cost way is to set up a wiki. You’ve already used one if you’ve ever accessed Wikipedia. People will tell you that you can download free open source software and [...]]]></description>
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		<title>Want Devoted Readers? Tell Uplifting Stories</title>
		<link>http://magpub.com/want-devoted-readers-tell-uplifting-stories/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=want-devoted-readers-tell-uplifting-stories</link>
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		<pubDate>Sun, 27 Jan 2008 23:31:52 +0000</pubDate>
		<dc:creator>Jason Warshof Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Framing content in print and on the Web]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=143</guid>
		<description><![CDATA[We’ve written about two ingredients of effective newsletters, hard news and genuinely useful information. Here’s a third: emotional appeals that lift the spirits. In a recent Webinar about putting more zing into newsletters, Kivi Leroux of NonprofitMarketingGuide.com encouraged publications managers to look for stories about overcoming adversity and going on to achieve a triumph. I [...]]]></description>
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		<title>Grab Readers’ Attention With Fridge-Worthy Content</title>
		<link>http://magpub.com/grab-readers%e2%80%99-attention-with-fridge-worthy-content/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=grab-readers%25e2%2580%2599-attention-with-fridge-worthy-content</link>
		<comments>http://magpub.com/grab-readers%e2%80%99-attention-with-fridge-worthy-content/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 13:13:39 +0000</pubDate>
		<dc:creator>Jason Warshof Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Framing content in print and on the Web]]></category>
		<category><![CDATA[Writing and Editing]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=137</guid>
		<description><![CDATA[I just clicked on the homepage for Yahoo! mail. The lead story was “5 hot concept cars.” I’m in the car market, so I printed it out and stuck it on my refrigerator with a magnet. The same cozy scenario plays out thousands of times every day. Walter Mossberg’s favorite PDA, recipes for 10 low-calorie [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>A Policy Writer’s Guide to Using Data</title>
		<link>http://magpub.com/a-policy-writer%e2%80%99s-guide-to-using-data/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-policy-writer%25e2%2580%2599s-guide-to-using-data</link>
		<comments>http://magpub.com/a-policy-writer%e2%80%99s-guide-to-using-data/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 17:28:20 +0000</pubDate>
		<dc:creator>Jason Warshof Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Framing content in print and on the Web]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=133</guid>
		<description><![CDATA[Writers on social policy frequently open stories with an alarming statistic. “The number of impoverished rural children with diabetes has jumped by a gazillion percent in the last decade.” The approach may be well-intentioned, but it can distract readers with a depressingly bleak picture when the true goal is to get them thinking about viable [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Agree on Costs in Advance, and Save Editorial Energy</title>
		<link>http://magpub.com/agree-on-costs-in-advance-and-save-editorial-energy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=agree-on-costs-in-advance-and-save-editorial-energy</link>
		<comments>http://magpub.com/agree-on-costs-in-advance-and-save-editorial-energy/#comments</comments>
		<pubDate>Wed, 02 Jan 2008 19:42:50 +0000</pubDate>
		<dc:creator>Jason Warshof Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Management of a publications enterprise]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=125</guid>
		<description><![CDATA[In a recent post, I offered insight into the mindset of copy editors. Today’s advice is on setting a budget for copy editing and proofreading assignments. First of all, make sure both you—the publications manager—and the copy editor or proofreader are clear on terminology: Copy editing — Making a final manuscript draft conform to predetermined [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Make Every Editing Hour Count</title>
		<link>http://magpub.com/make-every-editing-hour-count/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=make-every-editing-hour-count</link>
		<comments>http://magpub.com/make-every-editing-hour-count/#comments</comments>
		<pubDate>Tue, 11 Dec 2007 13:32:43 +0000</pubDate>
		<dc:creator>Jason Warshof Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Writing and Editing]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=117</guid>
		<description><![CDATA[Even today, book copy editors mark up manuscripts with colored pencil. Editors and authors add their comments to the draft with different-colored pencils so that the edited hard copy often resembles an Expressionist scrawl by the time it is sent to the compositor to be typeset. Not all publications still use such an archaic editing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Taking Better Photos: Tips for Amateurs</title>
		<link>http://magpub.com/taking-better-photos-tips-for-amateurs/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=taking-better-photos-tips-for-amateurs</link>
		<comments>http://magpub.com/taking-better-photos-tips-for-amateurs/#comments</comments>
		<pubDate>Tue, 27 Nov 2007 20:16:54 +0000</pubDate>
		<dc:creator>Jason Warshof Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=101</guid>
		<description><![CDATA[Selecting a usable photograph from volunteers’ submissions can be a time-consuming affair. But publications managers can follow a few guidelines to encourage competence from their contributors—and stave off the stress that comes with pleading yet again for a “high-res version, please, if possible, before close of business.” 1. In most cases, action shots are preferable [...]]]></description>
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