Reprinted with the author’s permission from Convince & Convert. This is an era without information gatekeepers, and every company needs to think of itself as its own TV station, magazine, and newspaper. This puts a spotlight on businesses’ ability to tell their own stories with nuance and impact. Those stories don’t have to be solely [...]
Author Archives: Jay Baer
Your Offer Is Not Special
January 31, 2011Reprinted with the author’s permission from Convince & Convert. Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. 15 years ago, most of us didn’t care so very much about where our meat came from, or which rental car company we used, or [...]
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How to Pitch a Blogger
February 5, 2010Abridged with the author’s permission from a post on Convince and Convert. If you have a product or service to promote, these days you need to promote it among bloggers as well as old-school reporters—and bloggers take a different touch. All blogs start with zero readers and have to build their own influence. Bloggers’ influence [...]
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