Author Archives: Jep Castelein

Jep Castelein

What Not to Do in a Drip Campaign

Reprinted with the author’s permission from Connected Marketer. Drip campaigns are an effective way to educate new leads in an automated and consistent manner. Sending a series of emails can provide them with the information they need to make the right purchase decision. Drip campaigns don’t replace skilled sales people, they complement them. With current [...]
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