Author Archives: Jillian Kurvers

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5 Unbelievably Amazing Ways to Dodge B2B Marketing Hyperbole

Reprinted with the author’s permission from The Tendo View, a publication of Tendo Communications. Welcome to the most informative B2B marketing hyperbole blog post of all time. Well, maybe not. But you get my point: Sometimes companies say things that sound compelling, but frankly aren’t true. Or maybe their claims are not entirely false, but [...]

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