Author Archives: Joe Pulizzi Junta42

Reprinted with the author’s permission from the Junta42 blog. According to a soon-to-be-released research report from MarketingProfs/Junta42, 55% of b-to-b marketers outsource some portion of their content marketing. Larger companies (1,000 employees or more) are 60% more likely to outsource than micro-companies (less than 10 employees). Makes sense, right?  Smaller companies with smaller budgets doing [...]

Reprinted with the author’s permission from the Junta42 blog. Before I launched my business, I read the Bootstrapper’s Bible (PDF) by Seth Godin.  It was and is invaluable. Every year or so, I dig it out of the file folders and re-read it.  I always find something new…something I didn’t realize the last time through. [...]

Reprinted with the author’s permission from the Junta42 blog. Jason Fell from Folio: Magazine was nice enough to send me some new research from the Online Publishers Association. The goal of the OPA research was to help brand marketers understand the value of placing advertising of branded media sites (like WSJonline.com or ESPN.com – not [...]

This post originally appeared on the Junta42 blog. Reprinted with the author’s permission. I just read an outstanding article in the April issue of Inc. Magazine on Jerry Murrell and Five Guys Burgers and Fries. As of this post, the electronic version was not available. Beside the fact that this is a must-read article for [...]

This post originally appeared on the Junta42 blog. Reprinted with the author’s permission. Flo Rida (aka Tramar Dillard), the popular rapper from, of all places, Florida, understands the importance of spreading content. Marketers can learn a lot from Flo Rida when it comes to content marketing. During his breakout year in 2008, he launched onto [...]

This post originally appeared in a slightly different form on the Junta42 blog. Reprinted with the author’s permission. The results are in.  Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content [...]

This post first appeared in a slightly different form on Junta42. It is reprinted with permission. About a month ago, we brought home our first pet…a guinea pig that the boys named Phary (pronounced Ferry). After the initial adjustment week, a routine developed.  The boys would get Phary out of her cage in the morning [...]

This post first appeared in a slightly different form on Junta42. It is reprinted with permission. I had an amazing conversation last week with an agency that was trying to convince their client to invest in a content marketing program.  Just to give you the quick take, the client’s goal was to reach certain consumer [...]