Author Archives: Joe Pulizzi Junta42
Content Marketing Resists the Recession
February 1, 2010
This post originally appeared in a slightly different form on the Junta42 blog. Reprinted with the author’s permission.
The results are in. Content marketing spending will rise again in 2010.
The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives—those [...]
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It’s Official: Content Marketing Is Mainstream
October 20, 2009
Abridged from a post on the Junta 42 blog with the author’s permission.
King Fish Media recently conducted a highly informative survey of 189 marketing professionals, with help from Hubspot, Upshot, and Junta42. If you’re in the publications department of an organization that hasn’t yet jumped on the content marketing bus, try showing your executive team [...]
Content Consistency and Guinea Pigs
August 10, 2009
This post first appeared in a slightly different form on Junta42. It is reprinted with permission.
About a month ago, we brought home our first pet…a guinea pig that the boys named Phary (pronounced Ferry).
After the initial adjustment week, a routine developed. The boys would get Phary out of her cage in the morning and right [...]
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10 Irrational Reasons to Fear Content Marketing
July 20, 2009
This post first appeared in a slightly different form on Junta42. It is reprinted with permission.
I had an amazing conversation last week with an agency that was trying to convince their client to invest in a content marketing program. Just to give you the quick take, the client’s goal was to reach certain consumer segments [...]
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10 Content Marketing Tips to Start Now for 2009
December 16, 2008
One of the reasons I love my job is the different kinds of people I have the opportunity to interact with. Over the past year, I’ve met with entrepreneurs, thought leaders, agency executives, top marketers, social media gurus, publishing veterans, authors and others—all with particular insights and challenges about how to sell more, do more [...]
Content Marketing to Spin Your Head Right Round, Right Round