Abridged with the author’s permission from PostAdvertising. If you’re a marketer planning for 2012 (maybe a bit late), where should you start? The Post-Advertising team has gathered a list of the websites, social communities, and mobile applications poised for a successful 2012 that need to be on your radar. Not all will fit in your [...]
Author Archives: Jon Thomas
Prepare for Your Content to Be Everywhere
November 1, 2011Reprinted with the author’s permission from PostAdvertising. There was once a day when a computer filled a room. Now it’s in your palm. That’s the story my dad tells me at least. Soon, when my future children are old enough to understand, I’ll tell them how I used to read books and magazines made out [...]
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Make Your Readers Want to Share Your Content
June 9, 2011Reprinted with the author’s permission from Post Advertising. For me, the highlight of the recent Blog World Expo East was a session by Amy Porterfield entitled “Why More People Aren’t Reading Your Blog: How To Create Bite Sized Content That Gets Devoured And Shared.” Her talk was, as expected, geared towards blogs, but the lessons she outlined [...]
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Creating Killer Newsletters With Content
May 3, 2011Reprinted with the author’s permission from Post Advertising. Seth Godin wrote a recent blog post about how, frequently, the relationships between brands and audiences can be out of alignment. Godin coins the perfect brand-consumer relationship as “I want your company to help me, and your company wants to help me. We’re both focused on helping the [...]
Many Marketers Still Don’t Get It
February 16, 2011Reprinted with the author’s permission from Post Advertising. According to the results of a recent Break Media study on digital video advertising trends, a frightening percentage of marketers still consider the pre-roll ideal placement because the audience is “held hostage to watch.” In spite of plentiful research indicating that new formats and techniques are more [...]
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