Author Archives: Jonathan Kantor

Jonathan Kantor

The Power of Analogies in Communicating Complex Concepts

Reprinted with the author’s permission from White Paper Pundit. For some reason, people respond well to analogies as a way to understand complex concepts. For example, when I talk to prospective customers about the white paper development process, I like to make an analogy between the role of a blueprint when building a house and the creation/use [...]
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