Author Archives: Jonathan Kantor

Reprinted with the author’s permission from White Paper Pundit. The online world is changing at an ever-increasing pace. Simple websites now include animation. HTML has gone the way of WordPress to optimize content for SEO. Video is no longer a unique content addition, it is now a requirement. Social media links are found everywhere. But what [...]

Abridged with the author’s permission from White Paper Pundit. One of the most frequent questions posed by first time new white paper marketers is, “What type of white paper should we do first?” If your organization hasn’t produced a white paper before, my suggestion is to develop what I call an “umbrella & strut” white [...]

Abridged with the author’s permission from White Paper Pundit. There’s one business-marketing success story that has served the test of time for over ten years: white papers. According to business marketing researchers, Eccolo Media and Junta42, white papers ranked fourth among all business media that decision makers used to evaluate a technology purchase. So what [...]

Reprinted with the author’s permission from White Paper Pundit. Recently a blog post came to my attention that got me thinking. The post, called “When is a White Paper Really Just a Promotion,” addressed how the pharmaceutical industry uses white papers to promote proposed products that are pending formal FDA approval. Before you roll your eyes, [...]

Abridged with the author’s permission from White Paper Pundit. A good friend of mine forwarded me an article from the Entrepreneur Corner on VentureBeat.com called, “White paper guidelines – less glory, more story,” in which the author, Scott Olson, suggests that the way to write great white papers is to take a page from novelists. [...]