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	<title>Magnificent Publications &#187; How Your White Papers Must Evolve for Social Media</title>
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	<description>For the Knowledgeable Reader</description>
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		<title>How Your White Papers Must Evolve for Social Media</title>
		<link>http://magpub.com/how-your-white-papers-must-evolve-for-social-media/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-your-white-papers-must-evolve-for-social-media</link>
		<comments>http://magpub.com/how-your-white-papers-must-evolve-for-social-media/#comments</comments>
		<pubDate>Tue, 08 May 2012 13:09:59 +0000</pubDate>
		<dc:creator>Jonathan Kantor</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=2076</guid>
		<description><![CDATA[Reprinted with the author’s permission from White Paper Pundit. The online world is changing at an ever-increasing pace. Simple websites now include animation. HTML has gone the way of WordPress to optimize content for SEO. Video is no longer a unique content addition, it is now a requirement. Social media links are found everywhere. But what [...]]]></description>
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		<title>Where To Start With White Papers—The Umbrella &amp; Strut Strategy</title>
		<link>http://magpub.com/where-to-start-with-white-papers%e2%80%94the-umbrella-strut-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=where-to-start-with-white-papers%25e2%2580%2594the-umbrella-strut-strategy</link>
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		<pubDate>Mon, 09 May 2011 14:00:01 +0000</pubDate>
		<dc:creator>Jonathan Kantor</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1524</guid>
		<description><![CDATA[Abridged with the author’s permission from White Paper Pundit. One of the most frequent questions posed by first time new white paper marketers is, “What type of white paper should we do first?” If your organization hasn’t produced a white paper before, my suggestion is to develop what I call an “umbrella &#38; strut” white [...]]]></description>
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		<title>Five Reasons White Papers Have Stood the Test of Time</title>
		<link>http://magpub.com/five-reasons-white-papers-have-stood-the-test-of-time/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=five-reasons-white-papers-have-stood-the-test-of-time</link>
		<comments>http://magpub.com/five-reasons-white-papers-have-stood-the-test-of-time/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 14:00:44 +0000</pubDate>
		<dc:creator>Jonathan Kantor</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1411</guid>
		<description><![CDATA[Abridged with the author’s permission from White Paper Pundit. There’s one business-marketing success story that has served the test of time for over ten years: white papers. According to business marketing researchers, Eccolo Media and Junta42, white papers ranked fourth among all business media that decision makers used to evaluate a technology purchase. So what [...]]]></description>
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		<title>Is There Too Much Promotion in Your White Paper?</title>
		<link>http://magpub.com/is-there-too-much-promotion-in-your-white-paper/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-there-too-much-promotion-in-your-white-paper</link>
		<comments>http://magpub.com/is-there-too-much-promotion-in-your-white-paper/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 14:44:47 +0000</pubDate>
		<dc:creator>Jonathan Kantor</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1365</guid>
		<description><![CDATA[Reprinted with the author’s permission from White Paper Pundit. Recently a blog post came to my attention that got me thinking. The post, called “When is a White Paper Really Just a Promotion,” addressed how the pharmaceutical industry uses white papers to promote proposed products that are pending formal FDA approval. Before you roll your eyes, [...]]]></description>
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		<title>Novel-Writing Guidelines Can Improve Your White Papers</title>
		<link>http://magpub.com/novel-writing-guidelines-can-improve-your-white-papers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=novel-writing-guidelines-can-improve-your-white-papers</link>
		<comments>http://magpub.com/novel-writing-guidelines-can-improve-your-white-papers/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 01:38:08 +0000</pubDate>
		<dc:creator>Jonathan Kantor</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1303</guid>
		<description><![CDATA[Abridged with the author’s permission from White Paper Pundit. A good friend of mine forwarded me an article from the Entrepreneur Corner on VentureBeat.com called, “White paper guidelines – less glory, more story,” in which the author, Scott Olson, suggests that the way to write great white papers is to take a page from novelists. [...]]]></description>
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		<title>The Power of Analogies in Communicating Complex Concepts</title>
		<link>http://magpub.com/the-power-of-analogies-in-communicating-complex-concepts/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-power-of-analogies-in-communicating-complex-concepts</link>
		<comments>http://magpub.com/the-power-of-analogies-in-communicating-complex-concepts/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 20:05:52 +0000</pubDate>
		<dc:creator>Jonathan Kantor</dc:creator>
				<category><![CDATA[Writing and Editing]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1207</guid>
		<description><![CDATA[Reprinted with the author’s permission from White Paper Pundit. For some reason, people respond well to analogies as a way to understand complex concepts. For example, when I talk to prospective customers about the white paper development process, I like to make an analogy between the role of a blueprint when building a house and [...]]]></description>
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