Author Archives: Josh Cole

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Developing Your Content Across Platforms

Reprinted with the author’s permission from Tippingpoint Labs. Your content strategy shouldn’t be flat and one-dimensional, because that’s not how the web works today. It shouldn’t live on just one platform, it should also grow and flower into many interdependent channels and platforms and media. It should also grow up and get progressively better and reach [...]

Posted in Framing content in print and on the Web, Marketing and promotion, Writing and Editing | Leave a comment