Last year, The Editorial Advantage took a long look at Yes! 50 Secrets from the Science of Persuasion, with posts on scarcity, keeping it simple, calling attention to your faults to get your audience to invest in your strengths, and priming your audience for a large request by first making a small one. We were [...]
Author Archives: Josh Kamensky
Kaiser’s New Niche Wire Service
June 6, 2009With the launch of Kaiser Health News, the Kaiser Family Foundation now offers newspapers and bloggers a free, editorially independent source of high-quality, in-depth reporting on health issues. To the publications industry, it could be a peek at the future of content creation and distribution. Health policy wonk and Washington Post blogger Ezra Klein writes [...]
Posted in Industry trends Leave a comment
On Not Giving Clients Exactly What They Want
March 17, 2009Photographer Brad Trent tells the story of shooting a medical manufacturing facility for a spread in Business Week at his Damn Ugly Photography blog. Going in, he knew he had to get a picture of the assembly line, but to his eye it was a pretty standard shot that didn’t do a lot to make [...]
Posted in Design Leave a comment
Junta42 puts up $4200 for 42 days. Want to Win?
February 23, 2009Junta42 is one of our favorite sites in the content-management Web. We’ve blogged about their unique marketplace that matches marketers to content vendors, and we’ve cross-posted Junta42 founder Joe Pulizzi’s insights here at The Editorial Advantage as well. So we’re happy to blow the horn with them as they celebrate their hundredth successful content-vendor match [...]
Posted in Marketing and promotion 1 Comment
Lifehacking: How to Do More – of Nearly Everything – with Less
February 16, 2009Since great swaths of the World Wide Web were developed by freelance geeks, it should come as no surprise that a robust community of writers and techies have devoted page upon page to maximizing their productivity and applying the lessons learned to their—and your—entire lives. The productivity genre offers publishing managers numerous “hacks” that can [...]
Conference Calls and Call Recording with Skype
July 12, 2008Relatively few offices have abandoned their phone lines in favor of Internet telephony, often called VOIP (Voice Over Internet Protocol). If you are in the majority not quite ready to cut the telephone cord, transferring some of your work onto the Internet may save you time and money. I use Skype, a free, downloadable program [...]